Why Blog?

October 10, 2011 Leave a comment

What is a blog?
 A blog is part of a website  with frequent commentaries about events, products or services. The blogger is a person who writes the blog.

Blogs are short, consisting of around 250 words and normally includes a photo. Most blogs are interactive, allowing readers to leave comments and this interactivity makes a blog different from a static website. Blogs can be delivered to a subscriber’s e-mail box or iGoogle page via a RSS feed. In the past, only magazine  or newspaper editors could write about new products or services but with blogs anyone can now voice their opinions.

Why blog? Blogs are a good way to express your opinions, educate readers or promote yourself as an industry expert. They also add fresh new content to your website. Google loves new website content and will reward your website  by indexing it more often resulting in improved search results. Blogs are indexed by search engines almost immediately after they are posted, unlike a new web page which can take up to 2 weeks to be indexed. WordPress and Blogger are the most common blog platforms and can be easily added to a website.

Summary: If you plan on starting a blog, include content that will educate or enlighten your readers but don’t make the mistake of turning your blog into a sales pitch.

Need Internet marketing help?
As an Internet marketing consultant, I provide B to B Internet marketing solutions. I can provide marketing support or complement the skills of the marketing staff.

P.J. Naughton
cell: 847-532-0812

Categories: Uncategorized

Most Common SEO-Website Mistake

August 23, 2011 Leave a comment

Not having descriptive title tags on your web pages is the most common mistake made by web designers.

Title tags show on the top of your web browser. They are one of the most important factors in achieving a high search engine ranking for a particular word or phrase. Since not all web designers and marketing managers are search engine optimization (SEO) experts, they miss this vital Internet marketing opportunity.

Title tags should be unique for each web page and are a maximum of 70 characters long. Each title tag should describe what is on the web page. The ideal title tags are words web browsers would use to find your products or services. Place the most important keywords towards the front your title tag. If you are a local business, it’s a good idea to add geo tags to your titles.

Words in the title tag show up as a click-able link in the Google, Yahoo & Bing search engine results page (SERP). By changing them, you will probably see an increase in your website traffic as soon as the search engine indexes the page.

Need help with your website SEO?
Contact P.J. Naughton
ph: 847-532-0812

Categories: SEO

Creating your Company Profile on LinkedIn

Did you know you can add your company profile to LinkedIn? By adding your company profile to the LinkedIn network, you are extending your marketing reach to potential customers. Employees can also learn more about your company and the people who work there.

Follow these steps to claim and build out your LinkedIn company profile .
1. sign into your LinkedIn account
2. in the search box, change people to companies & type in your company name
3. if your company is not listed, click on “Add a company profile”
4. add your company, your company e-mail address & check the box “I verify that I am the official representative of this company…”
5. LinkedIn will then send you a e-mail verification to claim your company listing

Once your listing is verified via e-mail, you can click on the Admin tools – edit and build out your company profile. You can also add your RSS blog, Twitter feed and info. about your company products or services.

Categories: Uncategorized

Stupid Stuff I’ve Seen on LinkedIn

While on LinkedIn, I noticed that many profiles use the same corporate jargon terms that really don’t make much sense. When I see these terms and phrases, it makes me think of the movie Office Space or the Dwight character from the TV show The Office.

Below are a list of the most overused and stupid descriptive profile terms I’ve seen on LinkedIn.

1. strategic thinker
2. thought leader
3. problem solver
4. detailed orientated
5. proven track record
6. team player
7. hard worker
8. dynamic player
9. willing to go the distance
10. award winning

Honorable mentions: next generation solutions, & diverse background

Categories: Uncategorized

10 LinkedIn Tips You Must Know About

LinkedIn is an online networking site where you can engage and build your business connections. Roughly one million new members join every week. Think of it as an online rolodex or the FaceBook for business.

Below are 10 tips that will better optimize your LinkedIn profile.

1. Customize your LinkedIn URL. To do this go to Profile – edit my profile – public profile (edit) – in the right hand column click on the link customize my public profile and type in your name. If your name is available, your new LinkedIn URL will be http://www.linkedin.com/in/yourname. You can add this simpler URL to your business card and your e-mail signature.

2. Post occasional updates to  your profile which can include a hyperlink which launches the browser to another website with additional info. about something that you are working on, achieved or info that your LinkedIn network may find helpful. To share an update click on the Home tab and click inside the share an update box and tell the LinkedIn community what you are working on.

3. Use descriptive keywords in your headline. Use words that people would use to find you on an Internet search.  Be sure to skip the corporate jargon like hard worker, team leader or my favorite “problem solver”. To do this click on Profile – edit profile, next to your name click edit – next to Professional “Headline” add keywords that describe your area of business expertise.

4. Request recommendations from employers or customers. These recommendations will show up on your profile and be used as references. The request recommendation link is located to the right of your profile “Ask for Recommendations”.

5. Add your company website and customize it with descriptive text. To do this go to profile – websites (edit) – under additional information websites click other and type in keywords that describe your site and add your website URL in the next box.

6. Add secondary e-mail addresses to your account. This will make it easier for your friends to find you in the LinkedIn network. To do this, click Home – Your name (in the upper right corner) – settings – Account – add & change e-mail address – type in any additional e-mail addresses you use and click the “add e-mail address button”.

7. Join a group. By joining a group, you can network with its members and also request them to join your LinkedIn network.

8. Add WordPress, Twitter or other applications to your LinkedIn Profile by accessing the More tab key. For example if you add the WordPress app, your latest WordPress blog post will appear on your LinkedIn profile.

9. Answer and ask questions by clicking on the More key and again on Answers. Share your area of expertise with the LinkedIn community and who knows you could develop relationships which can lead to business.

10. LinkedIn is also a great network to find & post a job. Click on the Job tab key and search for the type of  job you are looking for or for $195 you can post a job opening to the LinkedIn community.

P.J. Naughton

Categories: Uncategorized

What people are really saying about poorly designed websites

Is your website old, poorly designed and not up on the times. Then there is a good chance your customers, co-workers and friends are probably saying the following.

1. this company seems antiquated
2. time must be passing this company by
3. somebody doesn’t get it
4. I wonder if they are still in business
5. the owner’s nephew must of designed the site
6. let me see if their competitors are any better
7. I can’t find what I’m looking for
8. how can they not have any social media links
9. they must be loosing business
10. they just lost my business

Categories: Uncategorized

Internet Marketing Tips for Local Businesses

In late 2010 Google changed its algorithm to include more local results in the search engine results page. For example, Google pizza and your organic results will include Dominoes, Pizza Hut & Papa Johns. However, Google knows you are most likely not looking for these websites and are probably searching for local a pizza delivery business. Because of this, they will also include a Places results of nearby pizza businesses.

If you search on a home computer, these nearby results are based on your computer’s ISP address. If you are searching on a smart phone like a Android or iPhone, the results are normally (but not always) based on your GPS location. Browsers can also search by a keyword or phrase followed by a zip code or city name to trigger these local Google Places results.

If you are a local business or represent products in a defined region, you need to be found in the local searches. Your website should include geo tags that will improve the probability of your website showing up in local searches. Claiming and optimizing your Google, Yahoo & Bing local listing will also help you show up in local results.

Got questions about optimizing your website for local search or claiming your Google or Yahoo Places page, contact me (PJ Naughton) by calling or texting me at 847-532-0812.

Categories: Uncategorized