Archive
3 Guaranteed Ways to Increase your Website Traffic
A good website has more than a great looking, easy to navigate design. In order to rank well in the SERPs, a site must contain text that browsers are searching for and inbound links. Below are 3 ways to increase your website traffic.
1. Add Specific Title Tags: Title tags are probably the most important factors in achieving a high search engine ranking. The title tag shows up on top of your web browser. Title tags should be unique for each web page are a maximum of 70 characters long.
2. Add a Blog: Search engines love fresh new content and a blog is a great way to give it to them. Every web site should have a blog. A blog post typically consist of 250 words, a photo and a call to action. Write about subjects that your customers will find informative.
3. Build Inbound Links: It’s important to get high quality links coming into your website. You can build links into your website by subscribing to free and paid directories, posting answers and comments with your website link in forums or blogs. Submitting press releases to trade publications who in return post them to their site, and article submissions to directories like EZines and Squidoo are other ways to build inbound links. Link building is a ongoing and tedious process but well worth when your Google upgrades your page rank.
If you have questions about bloogging and how it can help drive traffic to your website, contact me at:
P.J.Naughton pj@fusiontechmarketing.com
How to Use QR Codes at Trade Shows
scan me
Smart phones like the Apple iPhone & Android will change the way attendees collect information at trade shows.
Internet Marketing Consultant
cell: 847-532-0812
pj@fusiontechmarketing.com
www.fusiontechmarketing.com
Advantages of Using SlideShare for Product Presentations
Slideshare is a free web tool that makes it possible to share PowerPoint, PDF and other files on the internet.
#1. Why use Slideshare?
Salesmen can use them as online product presentations. No need to e-mail a large Power Point Presentation that your recipient may not be able to open. Since the files reside on the cloud, anyone with a web browser can view the files. The files are indexed by the search engines and within the SlideShare network.
#2. What should I share?
Power Points and literature are the most common types of files uploaded to SlideShare. If the viewer has a SlideShare account, they have the option to download the file unless the author restricts the download. A SlideShare subscription is required to do this.
#3. SlideShare Samples
Click on the below links to see SlideShare presentations I created.
About PJ Naughton
Brooks Associates – Sodick Wire EDM
Need Internet marketing help?
As an Internet marketing consultant, I provide B to B Internet marketing solutions. I can provide marketing support or complement the skills of the marketing staff.
P.J. Naughton
cell: 847-532-0812
www.fusiontechmarketing.com
What do most Machine Tool Advertisements have in Common?
While reading the monthly metal machining trade journals, I noticed that machine tool ads have a common trait. They’re too busy.
Many machine tool ads try to pack 10 pounds of info. into a 5 pound bag. The ads look more like brochures. By saying so much they say so little. Thanks to the Internet and our busy schedules, we all have some form of ADD and don’t have the patience to decipher an overloaded advertisement with mixed messages. These busy machine tool ads are cluttered, confusing and give the industry a bad image. A good advertisement is absorbed quickly and shouldn’t require too much thought.
Not all machine tool advertisements follow this information overload philosophy. Ads from Haas, Mori Seiki and Agie-Charmilles are well thought out. They say a lot without saying too much. These companies don’t feel to feel compelled to plug every square inch of advertising white space with text, product or social media images. Coincidentally these companies are industry leaders and in my opinion very good marketers. Agie-Charmilles ads are especially unique because they include QR codes. Other machine tool ads include QR codes but the Agie-Charmilles ad take browsers to a smart phone configured website. This will make it easy to view than taking the browser to a standard size website.
Machine tool advertisers should consider sending the reader to a video demonstration or a website landing page (via URL or QR tag) where they can read more about the product and request an online quote. Smart advertisers, will use print and ask readers to opt-into their text messaging marketing campaign. Lets see who will be the first to do this 2012.
As a Internet marketing consultant (with 20+ machine tool experience), I provide affordable marketing solutions for machine shops. If you like to find out how you can better market your machine shop services online, contact PJ Naughton at 847-532-0812, e-mail me at pj@fusiontechmarketing.com or visit my website at www.fusiontechmarketing.com.
3 Website Makeover Tips
Does your website need a makeover?
If your website is more than 5 years old, there’s a good chance it can use some if not all of the following makeover tips.
#1. Title Tags
Do you have unique title tags on every page? Page popularity and title tags are how search engines decide which websites come up in the search engine results page. The Title Tag should describe exactly what the page is about. The Title Tag should be no longer than 80 characters and should contain words and phrases that accurately describe the content of a page. If your business is local, consider adding the name of the town or neighborhood that your business is located in.
#2. Request Forms
A website should be a source for generating sales leads. Every product/service page should have an on-page request form. On-page request forms should be easy to submit and require a minimal amount information needed to contact the potential customer.
#3. Blog
Search engines love web sites that produce new content on a regular basis and a blog is the perfect solution. All websites should contain a blog. Blogs topics can include opinions, product updates and answer to common application issues. Unlike a website, a blog is indexed by search engines almost instantly. Blogs are short, no more than 250 words, contain a photo and a call to action. A blog is not the place to talk about how great your product or services are.
As a Internet marketing consultant, I provide affordable marketing solutions for machine shops. If you like to find out how you can better market your machine shop services online, contact PJ Naughton at 847-532-0812, e-mail me at pj@fusiontechmarketing.com or visit my website at www.fusiontechmarketing.com.
Machine Shop Marketing
Many U.S. machine shops do not participate in today’s web2.0 marketing trends like search engine optimization, FaceBook, YouTube, blogging, link building and e-mail marketing. Some machine shops still don’t have a web site which I think is a mortal marketing sin.
I often wonder why are they so reluctant to this Internet marketing change. I think many don’t understand it, some think it’s a waste of time and others don’t have the in-house people to manage it. After all, they are skilled machinist who spend their time on the shop floor machining precise parts on complex CNC machining equipment.
Since many metal cutting machine shops are not web2.0 marketing savvy, this gives other machine shops a distinct marketing advantages over their competition. The more often a shop shows up for Google searches like metal stamping dies, injection molds, dove tail form tools or any other related search, the better chance they have of making a new sale and expanding their business.
As a Internet marketing consultant (with 20+ machine tool experience), I provide affordable marketing solutions for machine shops. If you like to find out how you can better market your machine shop services online, contact PJ Naughton at 847-532-0812, e-mail me at pj@fusiontechmarketing.com or visit my website at www.fusiontechmarketing.com.
A Common Website Design Mistake
Having no on-page forms to request a quote, or pricing is perhaps the most common website design mistake.
Your website should be your #1 source for generating sales leads. However many websites contain no on-page product forms to request a quote, or pricing.
On-page request forms should require a minimal amount information needed to contact the customer.
If you advertise in trade journals, your call to action can direct readers to your website product section to fill out an on-page request form. QR tags can also guide readers to a specific product page. If your website is not generating sales leads, then it is being under-utilize.
Why Blog?
What is a blog? A blog is part of a website with frequent commentaries about events, products or services. The blogger is a person who writes the blog.
Blogs are short, consisting of around 250 words and normally includes a photo. Most blogs are interactive, allowing readers to leave comments and this interactivity makes a blog different from a static website. Blogs can be delivered to a subscriber’s e-mail box or iGoogle page via a RSS feed. In the past, only magazine or newspaper editors could write about new products or services but with blogs anyone can now voice their opinions.
Why blog? Blogs are a good way to express your opinions, educate readers or promote yourself as an industry expert. They also add fresh new content to your website. Google loves new website content and will reward your website by indexing it more often resulting in improved search results. Blogs are indexed by search engines almost immediately after they are posted, unlike a new web page which can take up to 2 weeks to be indexed. WordPress and Blogger are the most common blog platforms and can be easily added to a website.
Summary: If you plan on starting a blog, include content that will educate or enlighten your readers but don’t make the mistake of turning your blog into a sales pitch.
Need Internet marketing help?
As an Internet marketing consultant, I provide B to B Internet marketing solutions. I can provide marketing support or complement the skills of the marketing staff.
P.J. Naughton
cell: 847-532-0812
pj@fusiontechmarketing.com
Creating your Company Profile on LinkedIn
Did you know you can add your company profile to LinkedIn? By adding your company profile to the LinkedIn network, you are extending your marketing reach to potential customers. Employees can also learn more about your company and the people who work there.
Follow these steps to claim and build out your LinkedIn company profile .
1. sign into your LinkedIn account
2. in the search box, change people to companies & type in your company name
3. if your company is not listed, click on “Add a company profile”
4. add your company, your company e-mail address & check the box “I verify that I am the official representative of this company…”
5. LinkedIn will then send you a e-mail verification to claim your company listing
Once your listing is verified via e-mail, you can click on the Admin tools – edit and build out your company profile. You can also add your RSS blog, Twitter feed and info. about your company products or services.
Stupid Stuff I’ve Seen on LinkedIn
While on LinkedIn, I noticed that many profiles use the same corporate jargon terms that really don’t make much sense. When I see these terms and phrases, it makes me think of the movie Office Space or the Dwight character from the TV show The Office.
Below are a list of the most overused and stupid descriptive profile terms I’ve seen on LinkedIn.
1. strategic thinker
2. thought leader
3. problem solver
4. detailed orientated
5. proven track record
6. team player
7. hard worker
8. dynamic player
9. willing to go the distance
10. award winning
Honorable mentions: next generation solutions, & diverse background
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