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Machine Shop Marketing

machine shopMany U.S. machine shops do not participate in today’s web2.0 marketing trends like search engine optimization, FaceBook, YouTube, blogging, link building and e-mail marketing. Some machine shops still don’t have a web site which I think is a mortal marketing sin.

I often wonder why are they so reluctant to this Internet marketing change. I think many don’t understand it, some think it’s a waste of time and others don’t have the in-house people to manage it. After all, they are skilled machinist who spend their time on the shop floor machining precise parts on complex CNC machining equipment.

Since many metal cutting machine shops are not web2.0 marketing savvy, this gives other machine shops a distinct marketing advantages over their competition. The more often a shop shows up for Google searches like metal stamping dies, injection molds, dove tail form tools or any other related search, the better chance they have of making a new sale and expanding their business.

As a Internet marketing consultant (with 20+ machine tool experience), I provide affordable marketing solutions for machine shops. If you like to find out how you can better market your machine shop services online, contact PJ Naughton at 847-532-0812, e-mail me at pj@fusiontechmarketing.com or visit my website at www.fusiontechmarketing.com.

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