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The Death of Traditional Marketing

Are you small business owner looking to jump on the social media bandwagon? Are you confused about social media and not sure which sites to join? If so read on.

Today’s Internet technology has changed companies’ marketing  strategies. Traditional marketing direct mail are all but dead thanks to the internet.

Facebook (Fan Page), LinkedIn, Twitter, Blog (Blogger or  WordPress) and YouTube are free social media sites that can potentially help you market your business for free. Social media has changed the way small businesses market their products or services. Social media is free but it does require time to manage and it’s about building relationships with potential buyers by providing helpful information.  Position yourself as the industry expert. Provide readers with helpful information about your product or service and you will form a relationship with them which can lead to a sale. If you come on heavy with a strong sales pitch you will only turn people away. Most social media sites are indexed by search engines which increases your visibility. Even if you don’t plan on immediately using any of the above mention social media sites at least reserve your company name on the respective site.

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